The Web Has Changed Everything 

Newspaper Death Watch

Paul Gillin

From hierarchy structures to networks
From a monologue to a dialogue
From an information sparse world to an information rich
From limited tools of production to unlimited tools of production
From broadcast to multicast/interactive
From authority to trust/influence

Social Influence Marketing
Influencer marketing
Facebook Connect
10 Social Media Trends
Conversation Marketing
A great example of affliate marketing
Red Bull Facebook