| 3D Web |
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| Written by Jim Kiggens | |
| Wednesday, 10 June 2009 | |
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The Internet is undergoing its next major evolution: Web3D. Web3D delivers an interactive, immersive experience much richer than the static, text-oriented or even interactive graphical interfaces of today's Web. In the new world of work that Web3D will enable, people will be represented visually by avatars that can move in space, communicate with others, and interact with objects and information — making the digital world seem more like the real world. Yet Web3D won't leave the old world behind; it will integrate with the Web technologies we use today as well as existing and not yet invented business applications. Workers will use Web3D to teach and learn, innovate collaboratively, communicate and network, interact with and present information, and manage real-world systems. “It feels very like the early Internet days, and we’re trying to learn from that and not repeat the mistakes,” said Sandy Kearney, IBM Global Director, IBM 3D Internet and Virtual Business. “I want to take us down this journey from a business value perspective and an enterprise perspective. It’s starting to become pretty gray area, because a lot of us believe we can be entertained in the enterprise space.” With IBM's announcements this week of a group dedicated to providing open standards and mainstreaming the 3D Internet, Kearney's take on the metaverse is at the forefront of things. She outlined the rapid growth occurring in 3D Web innovation, the BEST method of evaluating virtual worlds, and offered three steps for the community to take in sustaining the virtual world ecosystem. The 3D Internet will be anywhere and everywhere, explained Kearney. Referencing the long tail of learning for the pieces of early Internet technology, she pointed that that’s been cut off. “The Internet is there, but we’ve cut this off,” she explained. “It took IBM a little more than a decade to figure out the value of exactly how to use the Internet. It took as 8 months to realize the value of V-business.” The space is growing—IBM alone has over 400 customers engaged in the 3D Internet—and with that is coming a paradigm shift. Everyone, from media to technology to journalism to enterprise, is seeing the options. Those involved in the space, though, are still considered pioneers, even though many are still leaning on older concepts. “We have the information age, where knowledge management was huge, but now we have the conceptual age where knowledge management exchange is huge,” explained Kearney. The main value to Kearney is business value. The BEST value: Business, Economics, Social, and Technology. Links: Federal Lands Data Viz Example Intel Chip Chat - "The Rise of the 3D Internet" Virtual Human Interaction - Stanford IBM Business Center - 3D Internet On YouTube: |
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| Last Updated ( Wednesday, 10 June 2009 ) |
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