• Influence has replaced authority

• Networks have replaced hierarchies

• Broadcast is dead

United Breaks Guitars

Lorrie Thomas' Top Marketing Man Crushes

Jib Jab

The Wisdom of Crowds

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, published in 2004, ISBN 978-0385503860, is a book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology. 

New Influencers 

Paul Gillin has written a terrific book entitled "The New Influencers: A Marketer's Guide to the New Social Media." Books often don't seem relevant in this RSS-driven world of ours, but I strongly recommend this one to anyone trying to divine the big picture in 21st century communications.

Fans, Friends & Followers  addresses those challenges with useful strategies, examples, explanations, and first-person success stories. It includes an overview of the tools, sites, and services that pioneering artists are using to create a new relationship with their audience. The heart of the book is a collection of thirty interviews with visual artists, comedians, animators, documentary filmmakers, musicians, writers, and others who’ve pioneered new ways to build a creative career online (and off.) It delves into the business models that can support leaving the day job behind. And all of the material in the book was collected in 2008 and 2009.